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How Valentine's Day Works

What's New with Valentines?

Conversation hearts
Conversation hearts are ever popular. Cyrus McCrimmon/The Denver Post via Getty Images

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Apparently, gifts of chocolates and flowers haven't replaced carefully chosen cards on Valentine's Day. Since 1915, Hallmark, the undisputed leader of the greeting card industry, has manufactured cards to be mailed in envelopes. Founder Joyce Hall started selling greeting postcards from two shoe boxes as early as 1910. The Norfolk, Nebraska, teenager with the big ideas built a Kansas City business and global empire. Today, Hallmark makes a tremendously diverse range of cards in 30 languages and sells them in more than 100 countries.

Some people still make their own valentines. Most parents think these are the best kind.

The modern valentine card has become increasingly sophisticated, keeping pace with popular technological advances. For example, there are cards that let you record a romantic message, "scratch-and-sniff" cards and cards that play romantic music.

And of course, you can send e-mail valentines. Some sites even offer free use of their well-designed illustrations or cards. Valentine-themed gifs sent over text message are cute and fun for casual friendships. But for real romance, go with a paper card.

Last editorial update on Feb 14, 2020 03:08:39 pm.

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