Many grooms remove their bride's veils, but Jewish grooms veil their brides! The veiling takes place during a ceremony called the badeken and is an important part of most Jewish weddings.
Every girl strives to look her best on her wedding day, and Jewish brides are no different. So why would the groom hide her face? The veil is placed because no matter how gorgeous the bride may look, beauty is fleeting, and it's the quality of a person's character and sprit that are important. By veiling his bride, the groom is also making a commitment to protect, clothe and provide for his wife [source: Shulman].