In order to stay on the good sides of both Washington and affluent Americans, advertisers had no reason to stray from their white, middle-class focus. At the same time, McCarthyism and the Cold War were activating panic across the country -- think about the bomb shelter trend, or schoolhouse "duck-and-cover" drills -- and most Americans just wanted to get back to the way they now remembered things being before the war.
Television both reflected and fed this rush to conformity, giving the grateful masses a shared experience of accepted social patterns. Many classic and familiar television forms -- like the sitcom and the soap opera -- arose in this environment, and they carry some earmarks of this desire for conformity and consumerism. Our desires created the programming -- to keep the advertisers happy -- and the programming, in turn, affected our desires.
But American unrest was provoked and documented by television, too. The civil rights movement wouldn't have come about in the way that it did without first the suppressive whitewashing of television and, later, newscasts detailing the means and reasons protesters were making their voices heard. Television created another feedback loop, in which the fight for civil rights created the news, and the news created the fight in turn.
In the end, the story is the same now as it has been since the birth of television in the years after the war: Television both makes the news and reports it. We learn about our society based on the stories, fictional and otherwise, that it brings us. The ways that we react to that information, as a society, dictate what television does next, and so on.
But the whole cycle -- which continues even now on cable channels, the Internet and an ever-growing variety of gadgets -- got its start in post-war America. Perhaps, having grown up with television, current generations will be more savvy about the images it's selling us.
For more great TV articles, check out the links below.
- 10 TV Moments That Changed the World
- 10 Completely Unrealistic TV Relationships
- 10 TV Shows That Have Gained a Global Audience
- Quiz: What do we owe to TV?
- How Television Works
- How does TV change kids' moods?
- What was the first televised sporting event?
- Does location affect your TV channel selection?
- How did the advent of television impact politics?
- How has the evolution of TV changed America?
- How do TV commercials influence American culture?
- Has TV changed people's relationship expectations?
- Douglas, Susan J. "Radio and Television." History.com. (April 27, 2011)http://www.history.com/topics/radio-and-television
- Early Television Museum. "Early Electronic Television: Television During World War Two." (April 27, 2011)http://www.earlytelevision.org/ww2_history.html
- MacDonald, J. Fred. "Cold War Television Dramas." Television and the Red Menace: The Video Road to Vietnam. 2009. (April 27, 2011)http://jfredmacdonald.com/trm/111.tvdramas.htm
- Mishkind, Barry. "Television History." The Broadcast Archive. June 15, 2009. (April 27, 2011)http://www.oldradio.com/current/bc_tv.htm
- Shagawat, Robert. "Television Recording: The origins and earliest surviving live TV broadcast recordings." Early Television Museum. April 2011.
- Spigel, Lynn. "Make Room For TV: Television and the Family Ideal in Postwar America." University of Chicago Press. 1992.
- TV History. "Television History -- The First 75 Years." (April 27, 2011)http://www.tvhistory.tv/1946-1949.htm
- U.S. Department of State. "Postwar America." America.gov Archice. April 2008. (April 27, 2011)http://www.america.gov/st/educ-english/2008/April/20080407122951eaifas0.8578913.html