Top 10 Catchiest Commercial Jingles

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There's a Healthier Way to Consume Your Media

There's a Healthier Way to Consume Your Media

A savvy communications strategist created a media pyramid focusing on how people should consume their media. HowStuffWorks talked to him about it.

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  • Craig, Steve. "Madison Avenue versus The Feminine Mystique: How the Advertising Industry Responded to the Onset of the Modern Women's Movement." Popular Culture Association. March 27, 1997. (March 28, 2011)
  • Ewen, Stuart and Elizabeth Ewen. "Channels of Desire: Mass Images and the Shaping of American Consciousness." University of Minnesota Press. 1992.
  • Savan, Leslie. "The Bribed Soul: Ads, TV and American Culture." Center for Media Literacy. (March 28, 2011)
  • Schudson, Michael. "Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society." Basic Books. 1984.