Hip Hop Fashion
Rappers such as The Fresh Prince, Kid 'N Play, and Left Eye of TLC sparked a trend in wearing brightly colored, baggy clothing and baseball caps. Teens flocked to malls to recreate the look, with a little help from fashion lines like Karl Kani, Cross Colours and FUBU. Gangsta rappers took the trend farther, imitating prison inmates forced to wear ill-fitting pants with no belts allowed — wearing pants sagged well below the waist was a fashion statement and gave wearers a slouching gait, along with some "street cred" due to a loose association with prison culture. That particular fad has not faded in the least [source: Koppel].
A bizarre offshoot of the baggy clothes trend was the habit of wearing clothes backwards. This was primarily a gimmick for young rap duo Kris Kross, but it did catch on briefly — very briefly — after the group's debut album hit big in 1993.
Another '90s trend within hip hop, a focus on material wealth, affected fashion as well. It became popular for a while to keep the tags on newly purchased designer clothes to show off the ostensibly high price, thus proving your success. Ironically, hip hop fashion has become big business since the '90s, as clothing lines like Phat Farm, Baby Phat and Rocawear have raked in hundreds of millions of dollars.