Gossip Benefits
Dunbar's idea might sound a little far-fetched, but researchers report that gossip has a lot in common with grooming, besides the stereotype of women gossiping in a beauty parlor:
- Gossiping is enjoyable. Many people gossip just for fun or to blow off steam.
- When you gossip with someone, you and the person you're talking to are displaying reciprocal trust. The people you chose to gossip with are people you trust not to use the information that you're sharing against you.
- Gossip encourages social bonding. The people you gossip with become part of a group -- everyone else is outside of your group.
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Regardless of whether it is just an advanced form of grooming, gossip can play a lot of different roles in social interactions. When gossiping, people:
- Entertain each other
- Influence one another's opinions
- Exchange important information
- Point out and enforce social rules
- Learn from others' mistakes
This doesn't mean that all gossip is good, though. Many people engage in malicious or vicious gossip out of a desire to harm others or as a guilty pleasure. Sometimes, it's because they enjoy feelings of superiority, smugness, vindication or schadenfreude -- the satisfaction obtained from the misfortunes of others. People also spread negative gossip to increase their own social status at the expense of other people's.
Because of all of this, it's hard to support gossip as a necessary social tool or discredit it as an unnecessary social evil. Next, we'll examine these complexities more thoroughly using some specific examples.

