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What are the effects of DVR on advertising?

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  • Carter, Bill. "DVR, Once TV's Mortal Foe, Helps Ratings." Nov. 2, 2009. (March 19, 2011)http://www.nytimes.com/2009/11/02/business/media/02ratings.html
  • Dolliver, Mark. "Watching Television, With or Without a TV." AdWeek. Feb. 8, 2010. (March 19, 2011) http://www.adweek.com/aw/content_display/news/digital/e3i3a15dfaab86484fb053116829bd4b2f6?pn=1
  • Durfee, Rachel. "Was That A Burger That Just Flashed By? ... Mmm, I'm Hungry." Nov. 7, 2008. (March 19, 2011) http://www.popsci.com/entertainment-amp-gaming/article/2008-11/was-burger-just-flashed-bymmm-im-hungry
  • Gallagher, James. "Duke study: TiVo doesn't hurt TV advertising." Triangle Business Journal. May 3, 2010. (March 19, 2011) http://www.bizjournals.com/triangle/stories/2010/05/03/daily6.html
  • Johnson, Bradley. "Ad Spending Is on the Rise, but Growth Rate May Slow." Advertising Age. Dec. 20, 2010. (March 19, 2011) http://adage.com/article/news/ad-spending-rise-growth-rate-slow/147744/
  • Moyer, Michael. "The Everything TV." Scientific American. November 2009.
  • Neff, Jack. "DVR Threat to TV Ad Model Looks Increasingly Manageable." Advertising Age. Dec. 15, 2010. (March 19, 2011) http://adage.com/article/mediaworks/advertising-dvr-threat-tv-ad-model-slowing/147661/
  • ScienceDaily. "DVR Fast-Forwarding May Not Be Fatal To TV Advertising." Nov. 21, 2008. (March 19, 2011) http://www.sciencedaily.com/releases/2008/11/081103102314.htm
  • Seeking Alpha. "Snickers Satisfies Super Bowl Viewers Once Again, Takes the Top Spot on TiVo's Top-Ten Ad List." Feb. 7, 2011. (March 30, 2011) http://seekingalpha.com/news-article/551092-snickers-satisfies-super-bowl-viewers-once-again-takes-the-top-spot-on-tivo-s-top-ten-ad-list

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