Once Apple set the price of rentals at 99 cents, other providers followed. If you're not an Apple person, another option is to rent television shows through Netflix. While you've most likely heard of (or use) Netflix as a mail-based DVD-rental service, you may not know that they also allow you to stream movies and TV shows right to your home or mobile device.
Through Netflix, users can watch shows on a TV, computer, smart phone, iPad, Xbox 360, PlayStation 3 or Wii. The Netflix Web site notes that currently a wider selection of programs is available on DVD than through the streaming service, but that's likely to change in the future as the technology becomes more popular.