If you buy Apple TV, a digital multimedia receiver, the box will come prepared to rent television shows automatically, either through the company's iTunes store or through Netflix. You can rent programs for 99 cents for a 48-hour period. The box costs $99 and hooks to your HDTV with just one cable.
Reviewers like the streamlined design, the simple setup and the quality of the video. However, they find the programs limited. Further, some experts view the device as a boutique gadget for Apple aficionados, says Dan Rayburn, principal analyst for Frost and Sullivan's digital media group. He notes that since the devices entered the market in 2007, only 1 million have sold as of early 2011.