The implication of this ad campaign is obvious: If you chew Doublemint Gum, you'll meet up with twins. And not just any twins, but most likely supermodel twins who are riding bikes or playing on the beach. "Double your pleasure, double your fun" indeed! Who can't relate to that? In this case, the universal resonance of the ad's message combines with an especially catchy tune to create an army of consumers flocking like sheep to the gum rack at their local grocery stores.
Stay tuned to hear more from the gum companies. Doublemint is just the start of several snappy gum jingles.