Businesses don't picture Halloween in orange and black hues. Instead, they see big, green dollar signs. From costumes and candy to seasonal haunted houses, Halloween has ballooned into an impressively lucrative industry unto itself. Fast Company magazine reports that the 2008 Halloween season netted $5.1 billion in profits.
The U.S. Census Bureau offers a few stats that show where some of that sweet chunk of change goes:
- $117 million-worth of pumpkins grown in the United States in 2007
- 1,760 chocolate and cocoa product manufacturing establishments in the United States in 2006
- 2,077 costume and formal wear rental businesses nationwide
Are you the ringleader, the offerer or the fifth wheel? HowStuffWorks Now talks with some haunted house experts on how to scare each one.