You don't have to be the next Martha Stewart to assemble an attractive and informative heritage album. The possibilities are endless and completely up to your personal tastes and abilities. Although many embellishments and layout options exist, some experts caution against going hog-wild, and instead suggest following the "less is more" approach.
A Patient Genealogist recommends sticking with one color scheme throughout the book, so that the pages flow more naturally into one another. Serious scrappers often shy away from multi-picture collages in favor of one or two dominant photos for a more dramatic and less chaotic effect.
Still, it's entirely possible to have fun with embellishments, photos and layouts without going over the top. Longtime genealogy and scrapbooking buff Joan Kramer points to workshops, known as "crops," which are often available in craft stores, to learn the basics of layout and design. "Scrapbooking is all about creating beautiful, archivally safe keepsakes," Kramer explains. "There are innumerable papers, stickers, tapes and other embellishments that combine the creativity of the scrapbooker with the beauty of the photographs and other keepsakes."