5 Traditions for Exploring Technology


Risk Taking

Jeff Bezos, founder and CEO of Amazon.com
Jeff Bezos, founder and CEO of Amazon.com
Stephen Lovekin/WireImage

If we all played it safe, not much would get done. Baseball players wouldn't swing for the fences, we'd never see a Hail Mary pass and we might not be able to have books, diapers, clothes and toys delivered right to our doors.

Taking risks is something that new technology is all about. Think about e-retail giant Amazon. When the Internet first gained in popularity, it wasn't seen as a vehicle for commerce. It was seen purely as a conduit for sharing information. Selling goods across the country and across the world seemed like too much of a logistical nightmare for most businesses. Enter Amazon, with its focus on selling books – and only books, at first. Using a high-tech online system for selling a book, one of the most low-tech ways to get information seemed counterintuitive to a lot of people. But Amazon and its founder, Jeff Bezos, took the risk. Today Amazon is the world's largest online retailer and is at the forefront of new technology, like eReaders, to keep it that way. Without Bezos taking the risk of using online technology to connect consumers with concrete goods, Amazon would have never been born.