13 Superstitions About Numbers

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Author's Note: 13 Superstitions About Numbers

In a world where the majority of people don't identify themselves as particularly superstitious, it's astounding just how much impact superstitions about numbers can have on the economy. I was shocked to learn that businesses lose almost a billion dollars each time the 13th of the month just happens to fall on a Friday. While researching this article, I also learned that people in some Asian countries will pay a premium simply for a license plate or street address that contains a lucky number. Manufacturers and retailers have caught on as well, assigning random prices to products that rely more on the inclusion of lucky numbers than on any retail strategy or research.

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