Running for political office is a lot like selling a hot, new product. With the dawn of television in the mid-20th century, political advertising exploded into a lucrative industry, and modern presidential campaign operations devote millions to producing pro-candidate commercials and vicious attack ads to take down opponents at the polls. Are you savvy enough to sell a president? Take this political advertising quiz and find out.
Question 1 of 20
Who was the first U.S. president to appear on television?
Question 2 of 20
Who was the first U.S. president to launch an election ad campaign?
Question 3 of 20
The commercial recognized as the first attack ad promoted the re-election of which president?
Question 4 of 20
The first televised political ad was bought by someone seeking what kind of political office?
Question 5 of 20
Which vice presidential running mate successfully used a television appearance and his dog to quell allegations of fraud?
Question 6 of 20
Whose presidential campaign was referred to critically as "The Selling of the President"?
Question 7 of 20
How many times does a viewer need to see a political commercial in a week for it to have an impact?
Question 8 of 20
What year was the most expensive political campaign in terms of cost per vote cast?
Question 9 of 20
The iconic presidential ad originally titled "Prouder, Stronger, Better" quickly became better known as what?
Question 10 of 20
The highly controversial "Willie Horton" attack ad stoked racist fears on behalf of what presidential candidate?
Question 11 of 20
What 2012 Republican primary contender financed a commercial complaining that "there's something wrong in this country when gays can serve openly in the military?"
Question 12 of 20
True or false: Federal law requires television stations to sell commercial slots to political campaigns at the lowest possible rate during primary season.
Question 13 of 20
Whose best-remembered presidential campaign slogan declared "It's the economy, stupid!"?
Question 14 of 20
True or false: Negative political ads are more effective than positive ones.
Question 15 of 20
Which of the following demographics is the least bothered by political attack ads?
Question 16 of 20
Whose presidential campaign slogan urged the electorate "don't swap horses midstream"?
Question 17 of 20
True or false: Political campaigns routinely mine people's social media data to target advertising to them.
Question 18 of 20
In 2012, American political campaign spending was estimated to reach how high?
Question 19 of 20
Shepard Fairey became a hugely popular artist for his creative rendering of which presidential candidate?
Question 20 of 20