For better or worse, Nicole "Snookie" Polizzi is going global. She and the other stars of MTV's hit series, "Jersey Shore," are just beginning to test the international waters, which seem to be as inviting as the coast of The Garden State. MTV executives believe that the spray-tanned, party loving cast members will be big hits overseas.
Although Tuscany and Paris are a long way from Seaside Heights, MTV execs are pulling out all the stops to make sure the show -- featuring Pauly D, Mike "The Situation" Sorrentino, JWoWW and the others -- becomes a big international hit. One of the overseas print ads for the Shore goes something like this: "Muscle + gel + tanning bed = sex." There's also an international TV ad that shows a skinny man and a bikini-clad woman blowing up water toys that ultimately reveal hot bods and six-pack abs (read: The Situation) [source: Stetler].
"Jersey Shore," with its faux-Italian roots, has such a following that several production companies are creating various versions focusing on Americans of Israeli, Iranian and Korean heritage. As for MTV, it premiered the show in 2010 in more than 30 countries, and it's already No. 1 among 18- to 24-year-olds in Mexico and Colombia [source: Alston].
In case you haven't been watching, the "Jersey Shore" cast will spend part of the next season in Italy. In Venice, the cast was reportedly mobbed by young Italians shouting the show's catchphrases in broken English. The cast often uses such phrases as "gym, tan, laundry," and "grenade-free zone." Hundreds auditioned for roles as extras [source: Alston].