Do you like to make out -- not just kiss but really, truly lock lips in public in a way that makes everyone around you feel awkward? If so, Big Red is the gum for you, allowing you to "Kiss a little longer, stay close a little longer, hold tight a little longer -- longer with Big Red!"
But there's more, so much more! Can you finish the song? "That Big Red freshness lasts right through it, your fresh breath goes on and on, while you chew it!" and on and on.
Note: Doublemint, Juicy Fruit and Big Red are all products of Wrigley, so these jingles and their power to make you cough up an extra couple bucks at the gas station contributes to the annual optimistic, but ultimately doomed, mania of millions of Chicago Cubs fans.