After Spokane named the third Sunday in June Father's Day, cities around the U.S. sporadically held similar observances. In 1916, two years after he proclaimed May 9 as Mother's Day, President Woodrow Wilson verbally approved Father's Day, but he didn't sign a proclamation for it [source: Library of Congress]. The closest the U.S. came to honoring fathers nationally during Wilson's presidential tenure was a Nov. 24, 1918, letter-writing campaign between fathers on the home front and their sons deployed in Europe. The activity was suggested by Stars and Stripes, the official newspaper of the American Expeditionary Force in France. Since World War I ended two weeks before the letter campaign, the letters were delivered safely on both sides of the Atlantic.
President Calvin Coolidge made a national event of Father's Day in 1924, in an effort to "establish more intimate relations between fathers and their children and to impress upon fathers the full measure of their obligations" [source: Library of Congress]. Prior to this, "tobacconists and haberdashers" promoted Father's Day as a commercial event -- they advertised cigars and men's clothing as masculine alternatives to giving Dad roses, the flower that Dodd had proposed as the official symbol of Father's Day [source: Douglas]. Greeting card manufacturers quickly joined in. Some of the earliest Father's Day cards showed neckties as gifts for fathers.
In 1966, President Lyndon Johnson declared the third Sunday in June as the official day to observe Father's Day. In 1972, President Richard Nixon signed a proclamation making that permanent.
Although Father's Day now enjoys official status, many people believe that fathers don't need or want sentimental praise. Even when the tradition originated in the 1920s, the gift of a necktie was considered a joke. Tacky gifts and put-down cards abound on Father's Day. Research conducted by Hallmark Corporation, however, shows that fathers want to feel appreciated [Hallmark].
For lots more information on the origins of other major holidays, see the related links on the next page.