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10 Things Stores Don't Want You to Know: Holiday Shopping Edition

        Culture | Christmas

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Boutiques Cater to Customers
American Express CEO Kenneth Chenault (left) and New York Mayor Michael Bloomberg announce "Small Business Saturday" at City Hall, November 2010 in New York City.
American Express CEO Kenneth Chenault (left) and New York Mayor Michael Bloomberg announce "Small Business Saturday" at City Hall, November 2010 in New York City.
Mario Tama/Getty Images

Want to step out of the big box retail experience? Try Small Business Saturday on for size. The event, which is held the Saturday after Thanksgiving, got its start in New York City and encourages consumers to frequent local, independent stores. But even if you decide to shop local retailers on another day of the week, you'll still see a lot of benefits: personalized attention, unique products and a relaxed pace. Plus, nearly 70 percent of the money going into the till of a local store goes back to the community in paid taxes, employee wages and more.


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