After Bill Wasik's first MOB fizzled, he quickly set about planning for another attempt just two weeks later in June 2003 -- and this time he took steps to make sure the police wouldn't catch wind of the plan. He asked participants to gather at four different bars the day of second event, and just 10 minutes before it was to take place, they received slips of paper telling them where to go: Macy's rug department. Once there, all 200 mobbers convened around a particular carpet and, as instructed, told sales associates that they were Long Island City commune residents looking for a "love rug" [source: Wasik].
Thus, Wasik proved that he could get people to create a scene just for the sake of doing it, and this second MOB was considered a success. Furthermore, it made national headlines as people tried to get to the bottom of how and why this social experiment actually worked. Blogger Sean Savage of Cheesebikini.com coined the term "flash mob" to describe the phenomenon of groups gathering for spontaneous performances at pre-planned locations, and a trend was born [source: Wasik].